Our Story
The mission of
The Beauty Initiative
Our commitment is to affirm that hygiene is not a luxury but a fundamental human right.
Our Initiatives
Learn more about our transformative programs:
01
provides free period supplies to those that are unhoused, students in schools and those experiencing financial hardships.
02
offers a comprehensive and interactive curriculum with workshops designed to teach healthy hygiene habits to school-age children.
03
is a mobile hygiene unit aimed at providing essential hygiene services and education to underserved and unhoused communities in South Florida.
04
offers free and discreet access to period products at Broward County Libraries by simply asking for a package for Valerie.
05
provides free laundry services to families in need, ensuring they have access to clean clothes without financial burden.
04
offers free and discreet access to period products at Broward County Libraries by simply asking for a package for Valerie.
05
provides free laundry services to families in need, ensuring they have access to clean clothes without financial burden.
From One Moment to a MovementHow compassion sparked a global mission for dignity, hygiene, and hope
Our FoundHER
I’m Ashley L Eubanks Johnson, founder of The Beauty Initiative, a South Florida-based nonprofit I established in August 2016. The Beauty Initiative was born out of a deeply personal moment that changed my life forever. One day, I encountered a homeless woman who desperately needed period supplies. Seeing her distress, I gave her what I had on hand, but I couldn’t shake the thought: What happens when no one stops to help? That moment sparked my mission to address the often-overlooked needs of individuals experiencing period poverty and hygiene insecurity.
Through The Beauty Initiative, my team and I work tirelessly to provide essential items like period products, hygiene supplies, and education to schools, libraries, and underserved communities. With programs like Dignity Delivered, Beyond the Bookshelves, and Help Her, Period, we ensure no one has to choose between basic needs and their dignity.
Our work doesn’t stop at the local level. We partner with global communities, such as organizations in Uganda, to advance access to hygiene education and menstrual health resources. For me, this work isn’t just about products; it’s about restoring dignity, fostering empowerment, and creating a world where everyone has what they need to thrive.
What started as one moment of compassion has grown into a movement, and I’m honored to lead this charge for change.